Thursday, December 26, 2013

Taking A Look At Things To Remember When Writing A Press Release

When you are writing a press release for your business, it will be important that you make sure you are taking the proper steps; after all, a press release can certainly be a valuable tool for your business, but if you are not writing your press releases properly, they will actually be nothing more than a big waste of time.

When putting together a press release, it will be vital that you keep in mind the fact that the majority of people do not want to spend a whole lot of time "getting to the point" when reading something; because of this, it is important that you use the first paragraph of your press release to "summarize" the press release (the way you would normally summarize a piece of writing at the end), so that readers know everything they are about to be reading, before they even read it!

Once you have summarized the press release within the first paragraph, you can use the next few paragraphs to expound on the things you summarized - making sure that you are sticking to the point while focusing on creating interest throughout, always with the primary goal of "engaging the reader" at the front of your writing efforts.

Finally, it will be important that you wrap up your press release nicely and properly; if you have followed the first two steps correctly, you will still have people reading at the end of your press release, and you can create a call to action by providing positive information about your business, along with contact info (including your website URL, so readers can follow this to your site!).

By taking these steps as you write your press releases, you will ensure great results - with lots of people reading your press release, and lots of people coming your way because of it - instead of ending up with a press release that turns out to be nothing more than a great big waste of time!

Looking At Simple SEO Tricks You Can Apply Right Away

When you are are trying to boost the amount of traffic that is coming your way on your website, you will probably be looking to take advantage of all the great things you can do with search engine optimization - but one issue with applying search engine optimization to a website that is already up and running (and in fact, one thing that can cause people to never end up applying SEO to their website at all!) is the fact that it can sometimes take a little while for the SEO tricks you are applying to make a difference, and because of this, it is valuable to know a few SEO tricks you can apply right away, for quicker results.

One reason many people feel that what they are doing with SEO is not working is because they are not getting enough clicks when people find them on search engines, even when their links are high in search engine rankings; in order to prevent this from being the case for you, make sure you use the titles of your posts in such a way that they will implore people to click on them, as this will help you to get a lot more people to visit your website.

You will also want to start deciding before you add new content what keywords you want to focus on - and then, you will want to apply these keywords as often as possible as you write the article; rather than just putting random content on your site with no strategy behind it, you can do a lot more if you make sure that your content is both focused and rich with keywords.

And one of the best ways to increase traffic on your website - not just because it will help you to climb higher in search engine rankings, but also because it will generate more traffic on its own - is to get others to link to your site from their websites; this will stir up more people who know that your site exists, and will help you to climb higher in search engine rankings.

As you work to improve the visibility of your website, keep all these tips in mind, and you will soon achieve a lot more success with your website than you were achieving before!

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Wednesday, December 25, 2013

Writing A Job Resume That Works

One of your greatest tools when you are looking to land a job will be the job resume you send out to the prospective employers for whom you feel you might be a match, but one thing you will need to realize, when you are sending out a resume, is that there will be a lot of competition for any job for which you are applying, and in order to rise to the top amongst this competition, your resume will need to do more than simply list the jobs you have worked at before and the education you have accumulated, but will instead need to function as a tool that "sells" you to this employer!

The formatting of their resume is one thing that a lot of people neglect, as they do not realize that the way their resume looks will make a big difference in the way their resume is perceived; rather than simply using a "resume template" in Microsoft Word, look around for some creative ideas of how to make your resume stand out, and even consider hiring a resume expert who can help you to craft and create the perfect-looking resume.

Of course, once the prospective employer has given your resume a serious look based on the visual appeal of the resume itself, it will also be important that you give them something on which they can hang their hat by listing more than just your previous work, but by also listing your strengths and making it apparent that you just might be the right person for the job opening they have - creating a call to action with your resume, instead of simply giving them a dull piece of paper to read!

And finally, you need to make sure you know that just because you have come up with a great resume does not mean this is the exact resume you should send out to each place to which you apply; if you are applying for a number of jobs, tailor your resume a bit to make sure it fits for each particular job, as this will increase the likelihood that you will appeal to one of them.

It can be difficult to get hired, but when you are able to craft a resume that works, it can be a whole lot easier - and by keeping these tips in mind, you will be well on your way to crafting a resume that works!

Boosting Your Sales During Christmas

As you know, people tend to spend more money during Christmas than they do at any other time of year, and if you are running a business, one thing you will want to do is figure out how you can maximize this opportunity for yourself; of course, while this seems simple in theory, you also need to realize that every other company is likely thinking the exact same thing, and your goal will need to be figuring out how you can attract customers your way even better than those other companies are!

One thing to consider for getting people into your store is giveaways and contests, but the main thing you need to realize about running giveaways and contests is that the Internet is your best friend; rather than running a contest in your store, come up with a contest that you can run using facebook and Twitter, and incentivize spreading the word, as you will be able to simply set up the contest and then allow others to spread the word for you!

Another thing that a lot of companies will be doing is having a Christmas blowout sale, and while this is certainly a great idea to consider yourself, there are a few specifics you will want to keep in mind in order to maximize these efforts: firstly, you will want to have the sale over a short period of time rather than stretching it out over weeks, secondly, you will want to advertise aggressively so that people know you are having the sale, and thirdly, you will want to make sure you are discounting items people will actually want, as this is more likely to drive crowds your way!

And sometimes, working with another store is one of the best things you can do to boost your sales during Christmas. You can do this by providing advertising space for each other in your own store, or even by coming up with some sort of promotion - such as "a receipt from one store gets you 5% off your next purchase at the other" - as this will keep business booming for both of you!

Resolving Conflicts In A Family Business

The idea that it can be too difficult to separate "work life" from "family life" causes many of people to advise you to never work with family, but if you are already involved in a family business, this advice does not do much to help you; instead, you should acknowledge that conflicts are inevitable in any form of business - and when it comes to participating in business with your family, it is essential that you know how to resolve these conflicts, as they will otherwise be able to injure relationships in both work and family.

Having a structured plan in place that you can follow whenever conflicts arise is the best way to resolve conflicts within the confines of a family business; you need to wait until a time when no conflicts are occurring in order to come up with this plan, as this will enable everyone to give their input into the process without a current issue getting in the way.

If the conflict in question is about something that is minor and interpersonal, the two people involved should work it out between themselves whenever this is possible, avoiding the need for mediation from someone else in the family or business; for such conflicts, a designated room or area should be set aside for the two involved in the conflict to have their discussion, as this will allow the rest of the work space to remain a peaceful environment that is conducive to work while the two in conflict resolve their issue.

On the other hand, if the issue you are dealing with affects the entire company or family, having a process that will allow both sides of the argument to be heard by everyone will go a long way in helping; after this, everyone in the family can vote on the issue to complete the resolution.

Once these processes have been agreed-upon and put in place, it will be easy to follow these processes in order to resolve conflicts at work, without allowing these conflicts to trickle over into your regular family life.

Internet Marketing Secrets for Getting Traffic

by: Corick Stephunt

There are many products and services that you can promote online, but for any of them you need a proven marketing system to make it work. You need this marketing plan so you know how to proceed with your business. It will be hard to make progress if you don't have a plan to generate website traffic or advertise your site. Let's take a look at some solid internet marketing techniques that you can begin using right away.

When you promote your products or services, don't forget that your prospects will see things differently than you do. So when you're creating your product, you should make sure that it has all the benefits your customer needs. Keeping your customers happy should be your main concern. Next, target your promotions towards a specific group.

It's easier to sell to a target audience than to everybody. No one product or service is for everyone. Become an expert in your niche. When your knowledge in this area starts to be recognized, prospects will look to you for help. Your reputation as a trusted authority will grow. A good Internet marketers understands how to harness the power of words for his own benefit. Choosing the right words could mean increased profits and higher sales conversions, but choosing the wrong words can give you the opposite effect. Your internet marketing efforts are heavily dependent on the words you select when you're crafting your sales copy. The more people understand about how your products can benefit them, the more profits you'll reap. It all comes down to finding the right way to convey your meaning so it can't be mistaken. Creating high converting sales copy could be the key to unlocking the success of your Internet marketing campaign.

If you want to narrow your focus, you can start your own forum that is based on your own particular area of interest. For example, if you're targeting the fitness niche, you can have a forum set up in this area and have interested people join in and start discussions. Having your own forum is great for marketing purposes, as you will have a growing base of potential customers to whom you can target your products and offers. A popular forum will be a natural traffic magnet, and it's also a good way to achieve expert status in your niche. You can start an internet marketing business with little or nothing and take it to great heights if you give it your best effort. If you want to succeed, however, remember to study your competition at all times. Your success depends on this. If you are serious about building a profitable business, be sure that you remember the testing and tracking part of your marketing.


Tips For Promoting Your Business Through Pictures

One thing that you are probably aware of if you run a small business of your own (that you are perhaps even painfully aware of!) is the fact that you will always be competing against others with your business, as it will be inevitable that some of your competitors will thrive while others of your competitors will not survive; because of this - and because you will certainly want to be on the "thriving" side, rather than on the "not surviving" side - it will be important that you look for every edge you can find in order to experience success, and one edge that you should pay attention to is learning how to promote your business through pictures.

You probably have a website that you use for your business - either as a promotional tool, or as a storefront in its own right - and you may even have come to the realization that one of the most important things for you to do in order to achieve success with this website is for you to make the website visually appealing, but what you may not have realized is that having pictures that pertain to your business is one of the best ways to make it visually appealing!

Another thing that will be important is to have pictures that pertain to your business in print ads of yours; it is one thing to have a print ad that gives the viewer information, but it is another thing altogether (that is, it is a much more effective thing!) for the print ad to tell the viewer something all on its own, through a well-placed picture.

And having some pictures on site if you have a storefront, or (to an even greater degree!) if you have an office that customers or clients come to for meetings, will go a long way in drawing these customers and clients in; have some of your favorite pictures (of those that relate to or pertain to your business) blown up and mounted on the wall, and this will give your offices an extra, useful flair.

And when it comes to these pictures, the most important thing of all is that you make sure you are hiring someone who knows what they are doing to take these pictures; if you plan to use pictures as a "face" of your business, you will want these pictures to look professional - and the way to make this happen is to have a professional take the pictures!

Professional Marketing Ideas on Social Networking

Using in depth social media sites like Face book and LinkedIn are great ways to market your business online. They can take up a lot of time however and this is a problem for business owners. In order to truly get the most out of either of these sites, you need to set aside the time necessary to be fully involved. This is why more and more social media pages are being run by professional social media experts.

Marketing using traditional methods almost always involves a business hiring an outside marketing agency. They won’t create their own logo, their own print ads, or their own commercials. These areas require unique skills and ideas. Social networks need to start being looked at in the same way. Traditional marketing and social networks both are the face of your business.

Your business must have a social network page in today's world. Traditional marketing methods are often viewed as an intrusion on people's time, but people actually like viewing social network pages. So why wouldn't you market to consumer's tastes? One wouldn’t release a commercial or print ad that looked like it was done by an amateur. So put an equal effort of time and money into the social networks you are on.

Social networks only work for your business if it is really involved in it. You will want to give your clients access to your expertise in addition to giving everyone information on your business. It is a great idea to hand over your social network to a professional for two main reasons. Providing your customers with valuable information and interacting with them is a professionals full time job.

Businesses can now reach their customers in more ways than ever before because of social networks. However with these abilities comes responsibility. Remember that anything and everything your business is associated with will reflect on your business. Be sure to treat anything that represents your business with care.

Tuesday, December 24, 2013

SEO: Hiring Out Versus Going It Alone

If you have a website for your business, you have probably come to realize how important it will be for you to boost this website's online visibility (after all, you are unlikely to get a lot of visitors to your site if no one knows that your site exists in the first place!), but while this might seem like a straightforward issue, there are a couple complications that come into play when you are trying to boost your website's profile: namely, whether it is better to do this yourself, or to hire someone else.

While it would be wonderful if there were an across-the-board answer that solves this problem, the truth is that the answer to this question will be different for every different company.

SEO (which stands for "search engine optimization") is the process of causing your website to appeal to search engines - and there are actually people who are "SEO experts," and who make a living doing SEO work for different websites; the good news about hiring one such expert, of course, is that they are able to quickly carry your website to the top of search engine rankings pages, but the bad news is that they often charge an arm and a leg to do so!

When trying to figure out whether or not you should hire someone to do your SEO work, the main thing you need to determine is which has more value for you: your time or your money. For some people, it will be worth the money they save for them to study up on SEO themselves, and to build their website on their own; on the other hand, there will be those who will lose more money in the amount of time it takes them to learn and implement all this stuff than the money they would pay someone else to do it - in which case, it is well worth hiring out!

Of course, it doesn't really matter how you get to the desired end result (that is, a website that ranks highly on search engines) so much as it matters that you get there somehow - but with this knowledge, you can decide whether you want to get there on your own or hire someone else to help.

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How To Make Customers Feel Welcome Without Making Them Feel Overwhelmed

One thing that will be important if you have your own company is that you make customers feel welcome when they walk in your store, but another thing that is important for you to realize is that it is also possible to make customers feel suffocated and overwhelmed; in order to increase the success of your business, it will be important that you have an understanding of the difference between making your customers feel comfortable and making them feel like they just want you to leave them alone!

You should greet a customer the moment they enter the store, and then you should ask them if there is anything you can help them with; this is important, as a lot of people will greet a customer, wait for them to walk around for a bit, and then ask if they need help with anything - but when you ask as an addendum to the greeting, the customer will feel as though you are being helpful, without feeling as though you are being overbearing.

Another thing that tends to bother customers is a "hovering body"; you will want your customers to know that you are available to help them in any way they need and to answer any questions they have, but it is much better (and much more effective) to let them know you are ready to help by wearing a smile and remaining open and available with your body language than by sticking close to them and waiting for them to ask you a question.

And if the customer requests help from you, make sure you go over and above what is necessary in trying to help them, sticking with them as long as they need you - but not sticking with them any longer than they do!

Being helpful to your customers without making them feel like you are bothering them, or like you are trying to "sell them something," can be a fine line to walk, but you will keep getting better at it as you keep these tips in mind - and eventually you will have no problem at all making your customers feel comfortable and right at home!

Completing A Long-Term Project More Easily By Tracking Your Progress

Regardless of whether you are a high school student, a college student, or a full-time employee at a desk job, one of the most difficult things can be working on a long-term project that requires a lot of work, and one of the reasons why this can be so difficult is that it is often difficult to see your progress. While working on a project over a long span of time, it can feel like the project will never end; one way to counteract this feeling is by keeping track of your progress as you make your way through a project.

The first thing you need to do in order to track your progress throughout the duration of a project is to devise a step-by-step plan of how you will approach the project; this will give you a framework from which you can work, figuring out how much work you need to do at each point in time.

As you start moving through the project, you can fill in notes regarding your work on each section of the project; not only will these notes help you see how far along in the project you have come, but they will also give you a detailed breakdown of how much work you have done.

You can "mark each section off your list" as you complete each section, which will allow you see how many sections you started out with and how many you still have left to complete.

When it comes to long-term projects, discipline will, of course, be a very important aspect, as you can come up with all the "plans" and "charts" you want, but this will mean nothing if you are not maintaining discipline to work on the project as time passes. As long as you are able to focus on a long-term project from an early point - keeping track of your progress as you make your way through it - you should have no problem completing the project successfully and without any stress!

How To Keep Conversations Short

People often say that time is money, and even if you disagree with this, you certainly feel that time is important. Regardless of whether someone believes time to be money or leisure or fun, one thing remains constant: time is important. And even though it might seem funny to figure out how to "keep conversations short," you will also acknowledge that you often end up in conversations you would rather end quickly. Regardless of whether these conversations end up occurring with a neighbor, a coworker, or a stranger, you will find that you have more time if you learn how to keep these conversations short.

Be polite: When aiming to end a conversation quickly, the best thing you can do is to summon every ounce of politeness you can muster. In fact, you may end up finding that the conversation actually drags on longer if you are rude to the person with whom you are trying to end a conversation. If, on the other hand, you are polite and friendly, it becomes much easier to graciously end the conversation, as your counterpart can leave the conversation feeling fulfilled.

Recognize what people want to talk about: Even though conversation is intended to be a back-and-forth exchange between two people, most people truly are most enamored when they are talking about their own self. Allow the other person to tell you all the things they want to tell you as quickly as possible by turning every question they ask back to them, and in this way they will feel fulfilled with the conversation much more quickly.

Know how to graciously finish: Too many people make the mistake of making excuses when they are trying to leave a conversation, and these excuses feel like exactly that: excuses! Instead, the best way to end a conversation is to simply end it; tell the person that it was great talking to them, and tell them you look forward to catching up with them again at some point in the future.

If you follow these tips, you will be able to consistently keep conversations short when you need to; and what's more, you will do so in such a way that your conversational counterpart always feels fulfilled!

Monday, December 23, 2013

Taking Care Of Your Fountain Pen

It used to be that a pen was a beautiful thing to own; back before the advent of ballpoint pens, fountain pens were the rule of the day, and everyone not only knew how to take care of their fountain pens, but they also had a healthy adoration and respect for the fountain pen they owned. While there is certainly no "need" for you to own a fountain pen these days, there are still many people – either because they are collectors, or simply because they prefer to write with a truly grand writing instrument – who prefer to use fountain pens, and while you can get a great fountain pen for under one hundred dollars, this investment will do nothing for you if you do not know the proper way to take care of your pen.

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The very first thing you need to make sure you know about your fountain pen is that you should store it upright (with the nib facing upward); if you store your pen with the nib (the writing portion) pointing down, the ink will have a tendency to coagulate – or clog – in the nib, which will make the pen rather useless.

A fountain pen writes far more smoothly – with far less strain on the hand and arm – than does a ballpoint pen, which is one of the main reasons many people derive such great pleasure from writing with a fountain pen; when you write with a fountain pen, however, make sure you remember that they write more smoothly, as pressing down too hard while writing with your fountain pen will ruin the nib.

And finally, it will be important that you periodically clean your fountain pen; generally speaking, you should rinse out your fountain pen after every two refills of ink – running cold water (not hot, as this can ruin the nib as well!) through the inside of the pen and allowing it to dry for a few hours before filling it with ink again.

Taking the proper approach to caring for your fountain pen will ensure that you will be able to write the way people used to be able to write – with a priceless instrument that required attention and care, and that paid the user back with hours of pleasurable writing!

Internet Marketing Advertising

by: Anthony Harris

Although there are all sorts of ads that you can use in Internet marketing, all of them basically follow the same rules for success. If it's your first time to create an online ad, here are a few tips to keep in mind.

Keep it short.

Even if you've bought huge web space for your ad, it just wouldn't do for you to make use of all of it by cramming as much content in it as you can. If you want to make the right impression on your viewers then keep your advertisement brief. Keep it simple. The simplest statement often has the greatest impact and you should never ever forget that.

Now, there are many ways to keep your ad short and simple. Review the text you've included in your ad. Have you beaten around the bush in any way? If so, remedy that and go straight in the point. Readers will appreciate your ad more if you don't waste their time going around in circles. Being creative with words is good and sometimes necessary but remember not to overdo it. Check the words you've used: are there any that would benefit from a substitute?

Check your grammar.

No customer finds a badly written Internet marketing ad favorable. An Internet marketing ad that's filled with grammatical and punctuation errors leads to a highly negative impression on the company. It makes customers think that the people behind the ad are unprofessional and quite frankly, stupid. You definitely don't want that to happen with you so double and triple check your Internet marketing ad before having it distributed and displayed to all corners of the Internet.

Also, typographical errors are inexcusable: customers are not that forgiving of grammatical errors so even if it's a genuine typographical error on your part, customers are unlikely to believe it's so.

Use keywords.

Internet marketing ads are also ranked by search engines. They are indexed by search engine spiders, too, and that's why you still need to use the appropriate keywords for the appropriate number of times in your Internet marketing ad.

Avoid keyword stuffing. An Internet marketing ad with just a few keywords in it is infinitely better than an Internet marketing ad that's bogged down by keywords to the point of incoherence. The temptation to use keywords as often as possible is great, yes, but don't let yourself succumb to it. If you do, things might backfire and although you've got excellent search engine results for them, customers could turn their backs on you because they just don't like how you've designed your ad. In that case, search engine optimization didn't work so well for you, did it?

Pay attention to when and where your Internet marketing ads are being displayed.

Most advertising websites let you have a say on where and when your ads will be displayed and you should definitely exercise that right. There was one instance that a website promoting services for children's amusement and recreation had ads with adult content on their homepage. Later on, it turned out that the website and the advertiser had no idea about what was happening and it all led back to the advertisement company both of them were dealing with. Although neither had intended such a thing to happen, the damage had been done.

These are of course just simple tips to guide you when creating your first Internet marketing ad. The rest you're sure to learn through experience. Good luck!

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Hiring Hard-Working Employees

One of the biggest things about running a business will be hiring people who will help your business to run well; after all, when you hire people, you are essentially putting the reputation and the wellbeing of your business in their hands, and while it is impossible to monitor your employees at all times (and while no one in their right mind would even want to do this!), it is possible to ensure that the employees you have will represent your business well, as long as you know how to hire hard-working employees.

These days, too many businesses fail to realize that the struggles of the economy make it easier for them to find truly talented employees, and the first step to finding such employees is getting the word out so that people know you have a job opening available; when you make sure as many people as possible know about your job opening, you will ensure the greatest number of "great candidates" applying for the job.

The first thing you will want to do is narrow down the prospective employees based on resumes, of course, but you should also make sure you are willing to interview all the employees you are on the fence about; after all, it is better to take some extra time and make sure you are getting an excellent employee than to make a quick decision and wind up with someone you wish you had not hired.

And have a clear picture of how your interviews will be structured before you bring interviewees in for their interviews, and know what you are looking for - as far as answers go - from the people you are interviewing; in this way, you will be able to guarantee that you are getting the most out of the interview process, instead of putting yourself in a position where you are "flying blind" as you try to select a new employee.

As you follow these tips, you will be able to ensure that the people you are hiring will be hard workers, and will help your business continue to grow - and these things will pay off in a big way as their time with you lengthens!

Using Customer Referrals to Grow Your Business

Building a customer base for your small business is very difficult. Regardless of the methods that are used, it is hard for them to gather a lot of new clients. One method can be an array of different marketing techniques. Another one would be cold calling your target client. Potential customer's homes can also be mailed to directly if you like. Many businesses have untapped resources though. The potential of referrals from their current customers is often something that they fail to take advantage of.

Customer referrals, if used in the correct manner, can become the backbone for your business development plan. The best advertisement for your business is your current customers who are pleased. You can drastically grow the amount of new customers your business generates if you are able to start getting referrals through you current customer base. An efficient method to do this can often be the difficult part to figure out.

You can efficiently generate current customer referrals in a few different ways if you think of them. One of the best ways is to offer a bonus or special offer to any new customer that is generated as the result of a referral. This can be done on both ends of the referral. One example would be to offer a buy one get one free coupon to the current customer and the same offer to the referred customer you signed up. The added costs is really the only realistic draw back to this type of technique.

Weighting the cost of new customers is something that must be done to compare. How much time did you spend gathering this new customer? How much money to you spend on the marketing developed? Marketing and time are both high cost methods for you to spend on. Offering a referral bonus often ends up being equal to the amount of money you spend on these other methods. Do not forget that this referral bonus is mean to bring in a new customer, but also makes your current customer base more pleased with you.

Tips For Getting Started With Online Investing

Regardless of whether you are a seasoned investor who is wanting to do something new by investing online, or are a brand-new investor getting started in the stock market for the first time, you are likely to start your online investing in the same place - and in order to get the most out of your online investing experience, there are a few things that will be important for you to know.

There will be a lot to wade through when it comes to choices for online investing firms, and before you will be able to make a decision as far as who you will go with, you will need to compare all of these - taking a look at the commission they charge, the tools they offer, and the experiences their customers have had; typically, you will have more in the way of investing tools and expert advice from a service that charges a higher commission, but there are actually some highly rated sites but have low commissions, so take the time to look around and find the fit is right for you!

Once you have picked out a brokerage firm that you will feel comfortable using, you will then need to fill out a basic application on their website; this application will pretty much just require your personal information, and should be a fairly easy process to go through.

Once you've taken these steps, it will be time for you to figure out how much you want to start out with for your first wave of investing; every brokerage will have a different minimum that you must invest, but of course, your best bet would probably be to start out with a little bit more than what this minimum is, while also making sure that you are using an amount you feel comfortable risking.

And finally, the final step will be taking the time to do some research and study before you begin investing; this is the most important step of all when it comes to investing, as you are unlikely to achieve success with your investments if you have not done your research, so take the time to research, and then start investing well and enjoying the results!

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Successful Copywriting: The Face Of Your Business

If you work for a large business, you surely have people within the business who are in charge of all the copywriting the business needs. But for those who run a small business (or, for those who have ever considered running a small business), it might seem like you can do the copywriting all on your own. While this might be true for you, of course, many people who do their own copywriting would be better off hiring out!

Any writing that is intended to promote a business or product is considered copywriting, which would include everything from websites to print ads to billboards. Although it might seem like the only thing you need in order to copywrite well is an understanding of the message you want to convey, this is not necessarily true! In fact, this can be absolutely wrong, as many who copywrite for a living have a full understanding of the exact words and phrasing they need to use in order to grab the attention of readers.

Anyone who is thinking about hiring a copywriter full time should make sure the copywriter has experience, and that they can prove their abilities. In order for them to prove their abilities, you should have them write a couple sample bits of copy, and you should give these sample bits to test readers so you can gauge their reaction.

You may want to hire a freelance copywriter instead of a full-time writer if your needs are less extensive, as this is less of a commitment. One of the benefits of working with a freelance copywriter is the fact that you can assess their success as the projects progress, and can replace them at any point if it becomes necessary.

Make sure you study the craft of writing successful copy if you decide that you want to continue doing your own copywriting. After all, it might seem like writing something that is both competent and error-free puts you in fine shape. But if you can write something that will grab the attention of anyone who reads it, you will be in much better shape.

Make sure you are giving the copywriting for your company the attention it deserves, as the copywriting for your company is the first face of your business most people will ever see.

Tips For Dealing With A Customer Who Has Not Paid You On eBay

Using eBay can be a great way to make some extra money, or even just to unload some of your old, unwanted stuff. But in addition to being great for selling your items, eBay can sometimes be not-so-great for getting paid for the items you "sold." After all, unlike a regular store - where you are paid first, and then you give the customer the item - you have to wait for a person to pay you after they win the bid; and sometimes, this can leave you waiting for a while!

Customers on eBay have four days to pay, which is important to keep in mind if you are dealing with a customer who has not paid you for an item of yours they won. Although four days can seem like ages when you are waiting for the money, eBay will not accept your complaint unless at least four full days have passed from the end of the auction. If four full days pass without a payment, however, eBay starts to take it very seriously, doing what they can to help resolve the issue.

The first thing you need to do is contact the buyer directly and see if you can work things out with them if they have not paid you. If they are uncooperative or - perhaps even more frustrating - unresponsive, you then need to take things to the next step, which is filing the complaint with the Resolution Center at eBay.

The buyer will again have four days to pay after you file a complaint with the Resolution Center (and will also, of course, be notified of the complaint). Although they are allowed to contact you and try to work out an extension or another arrangement during this time, you are not required to oblige. The item will go down as an unpaid item if it has gone another four days without any payment from the buyer.

This means that you can resell the item (or you can give a Second Chance Offer to one of the bidders who lost), and it means the buyer will have an "unpaid item" on their account. And keep in mind: you can look at people's accounts when they are bidding, and if you run into a bidder with an "unpaid item" on their account, you can block them to keep this from happening to you!

Sunday, December 22, 2013

Tips For Making Your Way As An Entrepreneur

If you are an entrepreneur, and are similar to the majority of other entrepreneurs, one of your primary motivations for starting on this path was the idea that you would eventually be able to make far more money than you could make at a conventional job, all while having a lot more flexibility and perhaps even working fewer hours down the road; what most people find, however, is that this is far from the reality they end up living in as they get their entrepreneurial efforts off the ground - and part of the reason for this is that they have never quite figured out the approach that will enable them to get the most out of their efforts.

The first thing you will want to focus on, in order to get the most out of your entrepreneurial efforts, is figuring out how to market yourself and your business better; succeeding in business is all about getting the word out there, and your means for doing this can range from paying for advertising to partnering with other businesses to using search engine optimization online!

In addition to making sure you are figuring out the creative things you can do to get the word out there more, you should also start looking at the things you can potentially do to increase sales; realize that "sales" - in any area of entrepreneurial efforts - will largely come down to how well you are able to "sell" yourself or your product, and there are plenty of creative things you can do to increase your effectiveness in this area.

And finally, start looking at the way you spend your time, and figure out what you can do differently to get more out of your efforts in less time invested! Once you are able to combine a creative approach in this area with a fully-realized strategy for getting your name and your efforts out there and for "selling" yourself and your product, you will find that your level of success is rising higher than ever before.

How to Market to an Attentive Audience

A drastic movement of change is taking place in the world of marketing. Gone are the days where the most effective form of marketing is through interruptions in entertainment. These old methods are still being used, like magazine ads or commercials on the tv, but they aren't the best ways to advertise any longer. Defenses for this type of advertisement are being developed by consumers. They are able to effectively avoid advertisements once they know that they are being sold.

Marketing now involves a process that is lengthier but also more efficient. You must first get someone’s permission to advertise to them. Many different methods can be used to accomplish this. Offering a discount, valuable coupon, or free item in return for a survey are a few examples. By dealing with you in any of these ways the customer will in return spend valuable time with you. Accomplishing a long lasting relationship with them is something you can then do.

The time of a customer is extremely valuable and their permission to occupy it is gold to a business. Using the internet is the best way to offer these perks. Physically offering a discount for an item or a coupon on one can incur many costs for a business. Physical copies of the offer, envelopes, and stamps would all be needed. You can market this way much cheaper through the use of the internet since it can help to eliminate all of these costs.

When you market in this way people will statistically pay attention to what you are trying to sell them. Their attention span will also be longer than in other times. They will know what you are trying to do as they do with any form of marketing today. But the main aspect that differentiates it is that the consumer is ok with it since they are getting something. They will still be getting something they want to compensate for this time even though they may not want to purchase the main item you are marketing.

Tips For Understanding FFA Sites

When you are working with SEO to promote your website - regardless of whether you have this website to promote your business or to make money itself - one thing you will want to keep your eyes open for is the "little things" that other websites fail to do, as these are the things that can give you that extra little SEO boost; one thing you may come across, as you start looking for "little things" like this, is FFA sites ("free for all" sites), which are sites that are packed with links, and that allow you to submit your own links for inclusion.

Of course, when you submit a link to an FFA site, the purpose would be twofold: firstly, you would be submitting this link in order to gain a backlink for your site, which would increase your site's search engine ranking, and secondly, you would submit a link to an FFA site in order to gain some new visitors as a result of that link - so in order to understand the value of FFA sites, it is important to see how well each of these goals is accomplished.

One of the problems with FFA sites is that lots of links get submitted to them, and this means that your link is unlikely to be on the page for longer than about five minutes before it gets bumped off by newer links; this means that inclusion on an FFA site will not only mean that you are sharing "link juice" with tons of other sites, but it will also mean that you will only be getting about five minutes of link time!

Of course, you can still take a look at the human factor - but once you really look at it, you will realize that this will not do you much good either; FFA sites get very little human traffic, and most of the human traffic they get comes from others who are submitting links (and since most people submit their links in an automated manner, even this will not do you much good!).

When you submit links to an FFA site, the one thing you are likely to get is an increase in the junk mail that is sent to your email address - so in all, you will spend time submitting links in order to get practically no boost in search engine ranking, practically no boost in traffic, an increase in spam, which all boils down to this: leave FFA sites alone!

Internet Marketing Trends - How To Use Leverage To Multiply Your Online Income

by: Kaiser Ng

In today's internet marketing arena, leveraging is arguably one of the best internet marketing trends you can use to multiple your online revenue. This article will show you how you can achieve your goals in a far shorter period by leveraging on others.

So why is leveraging one of the best internet marketing trends used by internet marketers today? That is because results have shown that most unsuccessful internet marketers apply the results-by-volume approach - which means if they have 24 hours in a day, they spend 24 hours working on their online business, drawing traffic, creating products, designing their websites in order to maximize their results.

Fellow internet marketers, do not be like them.

The irony is, the reason why most of us go into internet marketing is because we want time and money freedom. But by using the results by volume approach, we end up working much more than our 9-5 jobs! Luckily, the emergence of a very cool internet marketing trend - leveraging has made the lives of internet marketers much easier. Here's some ways you can apply leveraging systems to your internet business:

1) Outsource Writing
As we all know, writing articles, blog posts and creating products can be very time consuming. To tackle this, we can outsource our work to freelancers - college students, work from home moms, your younger brother for a cheaper price than professional writers. Elance.com is a great place to look for freelance hiring.

2) Affiliate Promotion
If we have a list of 1000 people, why not get other internet marketers with their own huge lists to promote your product as well? So instead of selling to just a 1000 people, we can leverage on others to reach a target of 10,000, 50,000 or even 100,000.

3) JV Partners
When planning a product launch, it is important to get JV partners (joint venture partners) to help you promote. Due to the arranged agreement of profit sharing, they are more likely to work harder to promote your launch, thus ensuring better results.

4) PLR Products
Are you lost for ideas and struggling with lack of time? PLR products, or private label rights products are the best solution. You can obtain high quality PLR products from PLR sellers and then edit the contents, rebrand yourself as the author and repackage it for your own launches.

5)Viral Marketing
One of the hottest internet marketing trends today, viral marketing is one of the best ways to spread the news about your business. With the emergence of social media websites such as Facebook, Twitter and even Youtube, by going viral your business has the potential to spread to a large market in a short time.

In summary, this article has touched on various internet marketing trends which you can use to leverage your business and save you tons of time and money. By using these techniques, you can achieve much more in a day compared to the results-by-volume approach. With more and more internet marketing trends emerging everyday, it is good to stay on top of the trends to find more ways you can leverage your time in your business.

Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don't waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends at IMPatterns.com!

Collecting Your Thoughts When Stuck On A Project

Regardless of whether you are working on a project for work or just for fun, it can be very easy to end up getting "stuck." And when many people get stuck, they end up pushing so hard to get past this point that they just get more and more frustrated. Rather than "pushing" - regardless of whether the project you are stuck on is a work project, a creative project, or just something for fun - you will be better off easing yourself out of the rut. And when it comes to easing out of the rut, the best way to do so is often to simply collect your thoughts.

Different people tend to collect their thoughts well in different manners, so it is important that you find the best way for you. For instance, if you are working on a project team some people find that brainstorming helps them get out of a rut. If you find that brainstorming is a good approach for you, check with your project team to make sure it is also a good approach for them. If it is, you will be able to push out of a rut with the help of the rest of your project team, and you will be able to help them when they end up in a rut as well.

Other people find that they are able to collect their thoughts best when they simply go out for a little walk. These people find that they can sort through their ideas and organize their thoughts when they are able to get outside for a bit or simply get away from their desk. They are then ready to attack the project again with a whole new perspective by the time they return to their desk.

And as strange as it might seem, simply not thinking about the problem at all tends to be one of the best ways for people to get themselves out of a rut. Many people find that the breakthrough just seems to come of its own accord the moment they stop thinking about the project and force themselves to move onto other things.

There is nothing wrong with getting stuck on a project - after all, it happens to everyone; the main thing is not whether you get stuck, but is knowing the best way for you to get unstuck!

Using Groupon To Grow Your Business

It seems like Groupon is everywhere nowadays – with people always talking about it, with ads for Groupon always showing up online, and with many of your favorite restaurants or shopping stops offering great deals through Groupon – and if you own a small business of your own, you might have started wondering how you can use Groupon yourself. The process for signing up for and running a deal through Groupon is really a very easy, but setting up your deal in such a way that it is successful is a bit more complicated, so make sure you read this guide to help you get started!

Some people make the mistake when running a deal through Groupon of offering people something that is a “throwaway item,” but realize that it is extremely important to offer something that people actually want; even if you only break even through the Groupon deal you are offering, this is still advantageous, as you will be bringing in new customers – many of whom will keep coming back!

You should also be fully aware of what day the Groupon deal is going up on the Groupon website, as there will be many people who want to call with questions; be prepared to spend the day by the phone the first couple days that the ad is up so that you can answer any questions that come in and can keep the purchases rolling!

And if you have other deals in place as well when customers start coming in to use their Groupon coupon, it will go a long way in securing these new customers as regular customers; come up with some deals that will appeal to customers, and advertise them in your store, as this will stick in people's heads and make them much more likely to continue coming back so they can keep getting “great deals” from you!

How To Target Buyers On Your Website

When you are running a website, one of the best ways to ensure that you are making money is to target people who are looking to purchase a product, instead of targeting people who are simply trying to gather as much information as they can about a product - and because of the great number of people who use the Internet primarily for research, this is an important distinction to be able to make and understand!

The first thing you need to realize about targeting buyers is that there are certain words buyers are likely to use, that researchers are not as likely to use - for instance, such words as "purchase" or "great deals" or "places to buy" will typically signify buyers - and when you focus on incorporating these keywords into the content of your site, you will increase the chances of making sales through the traffic you generate, instead of simply having traffic!

Of course, throwing a bunch of keywords together and expecting that this will get the job done will not work, as you will have to have actual content on your site, but one mistake a lot of people make is that they drag the content out for far too long before they get to the point, and this causes people to leave their site and head elsewhere; in order to maximize your conversion rate, you will want to make sure you are packing your website with keyword-rich content that is succinct and to the point.

And of course, you will have to make it easy for visitors to make purchases if you want to make sales through your site; if you are working as an affiliate, make sure the site you are working with is one that your visitors will be familiar with, and from which it will be easy for your visitors to make purchases, and if you are selling products of your own on your site, make sure your checkout process is streamlined and optimized!

As you keep these tips in mind while setting up and running your site, you will be in better position to make sales, and to make the most of this website into which you are pouring your time!

Saturday, December 21, 2013

How To Find A Job: Quickly!

Sometimes when you are looking for a job, you will be keeping your eyes open for "the right job" - a job that you hope to stay in for years and years - but there will also be less-fortunate times when you simply need to find a job, and find one quickly; regardless of the circumstances that cause you to arrive at this point, it will be important to know how to find a job quickly when this situation arises; here are some tips to help you find a job without delay!

A resume is the first thing you are going to want, and even if you are applying to places that do not require a resume, you will set yourself apart from others applying for a job if you take the time to make sure you have a clean, clear, professional resume that you can give them.

It will also be important that you submit your resume correctly, and while there is no "wrong way" to submit a resume, there is certainly a "right way; instead of simply going into a place of business and handing your resume to the person who greets you, ask to speak to a manager, as this will only take a few extra minutes to do, and it will enable the manager to put a face to the name when they shuffle through the resumes.

And realize that a lot of people go months without finding a job, and they wonder why they are unable to find something - but they neglect to realize that they are only approaching a few places each week; it only takes a few minutes to submit a resume for a job, so once you have your resume ready to go, you should make sure you are submitting it to at least ten places every single day, doing everything you can to get yourself out there.

And of course, when it comes time to interview, make sure you are dressing in a sharp, professional manner - regardless of what the job is for - and you should make sure you are practiced in the sorts of questions you might be asked, which will enable you to answer them in a proper and impressive manner.

You can continue keeping your eyes open for that "dream job" - even continuing to look for it while you are working this new job - but it is always better to get hired quickly and have a job until that dream job finally comes along!

Tips For Keeping Visitors On Your Website

If you are running a website, regardless of whether you have this website in order to promote your small business, or in order to try to make money through search engine marketing, there is a good chance that you will be putting a fair amount of emphasis on getting people to your site - using search engine optimization and other creative efforts in order to do so - but another thing that will be important to realize is the fact that just because people show up on your site does not necessarily mean they will stay!
Design: Even though this makes very little sense when considering the fact that people did not come to your site for the design, but instead came because they input a search in a search engine and your site showed up, this is still the first thing most visitors will notice; the design of your site does not have to be perfect, but if you do a poor job with your design - to where it bothers visitors - they are likely to leave right away!

Relevance: As long as your design has not caused your visitors to immediately disappear, the next thing they are likely to pay attention to is exactly how relevant the content is to the search they showed up because of; this means that it will be important for you to know what your primary keywords are on each page, as this will enable you to make sure your content will be relevant to the searches that bring people to you.
Quality: And of course, a good design and relevant content will not be able to rescue content that is of a low level of quality - so work hard to keep your focus on this final aspect of your site in order to keep people around, and to make money in the long run!
As you build your website, in addition to your efforts to bring traffic your way, make sure you are paying attention to these important elements, and in the long run, you will achieve the success you desire!

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Does It Matter Who I Exchange Reciprocal Links With On My Website?

When you are conducting some search engine optimization on your website, you will probably be looking for different ways by which you can take advantage of the manner in which search engines work - and once you understand that backlinks (that is, links from another site that point users to your site) are among the most important elements of SEO, this may lead you to start doing some reciprocal links - where you link to another site in exchange for a link back to you - but while this can be a beneficial SEO trick, it can also hurt your website if you do not do it right!

Know who is linking to you: If you have a website that ranks well, and you are exchanging a reciprocal link with a site that is brand new, or that does not rank well at all, you will still be helping them, but they will not be helping you at all; furthermore, you will not receive any help through a reciprocal link if you are exchanging links with a site that is deemed by search engines to be irrelevant to yours.

Know who you are linking to: While links from a poorly-ranked site will not hurt your search engine ranking, you should know that it is possible to hurt your search engine ranking by linking to "unsavory" sites; if a website has lots of spam on it, or if it is overflowing with pop-up ads, or if the content on the site is offensive, linking to this site will actually hurt your standing with search engines rather than helping you!

Pay attention to anchor text: The anchor text (that is, the text that this "partner website" is turning into a link) will also make a difference in whether or not the reciprocal link helps; the best way to reciprocate links is to tell the other person what you want the anchor text to say, as this will allow you to make sure that the anchor text contains keywords that are relevant to the page being linked to, which will cause the link to have more weight with search engines.

SEO can be a complicated game to get into, but once you begin to understand the little things such as this, you will be in much better shape to boost your placement on search engine rankings pages!

Friday, December 20, 2013

Tips For Managing Upset Customers

One of the biggest keys to success in your business will be making sure that you know how to manage customers who are upset, or who have a complaint about the way they have been handled by you, your employees, or your company.

When an upset customer has a legitimate complaint, they can ruin a lot of business for you if they share their complaints with others, but when you are able to fix a situation with an upset customer, they will often be so impressed with the way you handled things that they will end up sending more customers your way!

Regardless of whether you feel their complaint is legitimate or not, the first thing you need to do is to acknowledge the problem; when you acknowledge that their complaint and convey that you understand the complaint, you will be on the right path to making the situation better.

Secondly, you should start taking steps to resolve the problem - but the mistake that many people make when trying to resolve a problem with a customer is that they allow the customer to dictate the terms of the resolution. It can be difficult to maintain the balance between keeping the power in your hands and still being helpful, but this is an importance balance to maintain - otherwise, you may end up with a customer who is not satisfied no matter what you do.

Finally, it is important for you to recognize the fact that some customers actually will not be satisfied no matter what you do; these are the customers who tend to complain with every company they deal with, and the best way to deal with such customers is to do the best you can and then send them on their way!

Managing upset customers is not always easy, but it is one of the most important aspects of keeping your business in good shape - and when you can start to do this effectively, you will maximize the positive news that customers spread about your company.

Tips For Making Money By Shopping At Garage Sales

When you start to keep your eyes open for opportunities to make money, you begin to realize that these opportunities exist in great abundance. And selling used items online is certainly at the top of the list when it comes to big, easy, profitable ways to make a bit of extra money. And while you might not have piles of useful used items laying around your own house, you can usually find great stuff for sale by others! As you start to frequent the garage sales and yard sales in your city or town, you will find that lots of items that would be great for eBay are being sold for "get rid of it" prices.

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When it comes to shopping at garage sales to make some extra money, the first key is to start with a small-scale operation. Your eBay seller rating is important, so if you start out selling a lot of little items, you will be able to build a solid eBay seller rating early on. The optimal goal would be to make only a single, small investment in "product," and to let this investment pay itself back, after which you can use the money to continue buying new items. Start with about $50, buying lots of smaller items; you can double or triple this money, pay your investment back to yourself, and then use only this money for your garage sale shopping from that point forward!

After you have established your seller rating and begun to pile up a little reservoir of money, you should start to look for some items you can sell for a higher price. But remember, just because you think something will sell for good money does not necessarily mean it will; you need to do your research first. Instead of being reactive in your garage sale shopping, learn to be proactive, knowing what you are looking for even before you head out there.

Finding items that others want and making these items available for auction is really all there is to making money on eBay. And once your eye becomes practiced at spotting items that other people will want, you can start to seriously grow that small investment!

Bringing New Customers To Your Business

If you want your business to stay alive, the most important thing for you to realize is that 90 percent of your business is likely to come from ten percent of your customers, and because of this, you will want to do everything you can to show your current customers that you care about them and are loyal to them, as this will keep them around for the long run - but if keeping your current customers is the most important thing to keeping your business alive, the next most important thing is that you know how to bring new customers your way as well.

One of the best ways to bring new customers your way is to offer deals that will get these customers in the store; when you offer a great deal - running some sort of promotion for a few days or a week - you will get a lot of new people milling about in your store, and even though not all of them will become long-term customers, many of them will!

The way you go about advertising will also be a big part of attracting new customers your way; when you advertise, the biggest thing of all will be that you get the name of your business in the heads of potential customers, as planting your name in their head will make it that much more likely in the long run that they will turn to you when they need whatever it is that you are selling or providing!

And in the same vein as "keeping your current customers happy," you should realize that the greatest advertisement of all is word of mouth; when you keep your current crop of customers happy, they are far more likely to say good things about your company to everyone they know - and these people to whom they talk about your company will naturally be that much more likely to visit you down the road.

When it comes to attracting new customers to your business, there is no perfect formula, but when you follow these tips, you will be on the right path - which will place you on the right path for continued success!