Sunday, December 22, 2013
How to Market to an Attentive Audience
A drastic movement of change is taking place in the world of marketing. Gone are the days where the most effective form of marketing is through interruptions in entertainment. These old methods are still being used, like magazine ads or commercials on the tv, but they aren't the best ways to advertise any longer. Defenses for this type of advertisement are being developed by consumers. They are able to effectively avoid advertisements once they know that they are being sold. Marketing now involves a process that is lengthier but also more efficient. You must first get someone’s permission to advertise to them. Many different methods can be used to accomplish this. Offering a discount, valuable coupon, or free item in return for a survey are a few examples. By dealing with you in any of these ways the customer will in return spend valuable time with you. Accomplishing a long lasting relationship with them is something you can then do. The time of a customer is extremely valuable and their permission to occupy it is gold to a business. Using the internet is the best way to offer these perks. Physically offering a discount for an item or a coupon on one can incur many costs for a business. Physical copies of the offer, envelopes, and stamps would all be needed. You can market this way much cheaper through the use of the internet since it can help to eliminate all of these costs. When you market in this way people will statistically pay attention to what you are trying to sell them. Their attention span will also be longer than in other times. They will know what you are trying to do as they do with any form of marketing today. But the main aspect that differentiates it is that the consumer is ok with it since they are getting something. They will still be getting something they want to compensate for this time even though they may not want to purchase the main item you are marketing.