Monday, December 23, 2013
Successful Copywriting: The Face Of Your Business
If you work for a large business, you surely have people within the business who are in charge of all the copywriting the business needs. But for those who run a small business (or, for those who have ever considered running a small business), it might seem like you can do the copywriting all on your own. While this might be true for you, of course, many people who do their own copywriting would be better off hiring out! Any writing that is intended to promote a business or product is considered copywriting, which would include everything from websites to print ads to billboards. Although it might seem like the only thing you need in order to copywrite well is an understanding of the message you want to convey, this is not necessarily true! In fact, this can be absolutely wrong, as many who copywrite for a living have a full understanding of the exact words and phrasing they need to use in order to grab the attention of readers. Anyone who is thinking about hiring a copywriter full time should make sure the copywriter has experience, and that they can prove their abilities. In order for them to prove their abilities, you should have them write a couple sample bits of copy, and you should give these sample bits to test readers so you can gauge their reaction. You may want to hire a freelance copywriter instead of a full-time writer if your needs are less extensive, as this is less of a commitment. One of the benefits of working with a freelance copywriter is the fact that you can assess their success as the projects progress, and can replace them at any point if it becomes necessary. Make sure you study the craft of writing successful copy if you decide that you want to continue doing your own copywriting. After all, it might seem like writing something that is both competent and error-free puts you in fine shape. But if you can write something that will grab the attention of anyone who reads it, you will be in much better shape. Make sure you are giving the copywriting for your company the attention it deserves, as the copywriting for your company is the first face of your business most people will ever see.