How to Market to an Attentive Audience

A drastic movement of change is taking place in the world of marketing. Gone are the days where the most effective form of marketing is through interruptions in entertainment. These old methods are still being used, like magazine ads or commercials on the tv, but they aren't the best ways to advertise any longer. Defenses for this type of advertisement are being developed by consumers. They are able to effectively avoid advertisements once they know that they are being sold.

Marketing now involves a process that is lengthier but also more efficient. You must first get someone’s permission to advertise to them. Many different methods can be used to accomplish this. Offering a discount, valuable coupon, or free item in return for a survey are a few examples. By dealing with you in any of these ways the customer will in return spend valuable time with you. Accomplishing a long lasting relationship with them is something you can then do.

The time of a customer is extremely valuable and their permission to occupy it is gold to a business. Using the internet is the best way to offer these perks. Physically offering a discount for an item or a coupon on one can incur many costs for a business. Physical copies of the offer, envelopes, and stamps would all be needed. You can market this way much cheaper through the use of the internet since it can help to eliminate all of these costs.

When you market in this way people will statistically pay attention to what you are trying to sell them. Their attention span will also be longer than in other times. They will know what you are trying to do as they do with any form of marketing today. But the main aspect that differentiates it is that the consumer is ok with it since they are getting something. They will still be getting something they want to compensate for this time even though they may not want to purchase the main item you are marketing.

Tips For Understanding FFA Sites

When you are working with SEO to promote your website - regardless of whether you have this website to promote your business or to make money itself - one thing you will want to keep your eyes open for is the "little things" that other websites fail to do, as these are the things that can give you that extra little SEO boost; one thing you may come across, as you start looking for "little things" like this, is FFA sites ("free for all" sites), which are sites that are packed with links, and that allow you to submit your own links for inclusion.

Of course, when you submit a link to an FFA site, the purpose would be twofold: firstly, you would be submitting this link in order to gain a backlink for your site, which would increase your site's search engine ranking, and secondly, you would submit a link to an FFA site in order to gain some new visitors as a result of that link - so in order to understand the value of FFA sites, it is important to see how well each of these goals is accomplished.

One of the problems with FFA sites is that lots of links get submitted to them, and this means that your link is unlikely to be on the page for longer than about five minutes before it gets bumped off by newer links; this means that inclusion on an FFA site will not only mean that you are sharing "link juice" with tons of other sites, but it will also mean that you will only be getting about five minutes of link time!

Of course, you can still take a look at the human factor - but once you really look at it, you will realize that this will not do you much good either; FFA sites get very little human traffic, and most of the human traffic they get comes from others who are submitting links (and since most people submit their links in an automated manner, even this will not do you much good!).

When you submit links to an FFA site, the one thing you are likely to get is an increase in the junk mail that is sent to your email address - so in all, you will spend time submitting links in order to get practically no boost in search engine ranking, practically no boost in traffic, an increase in spam, which all boils down to this: leave FFA sites alone!

Internet Marketing Trends - How To Use Leverage To Multiply Your Online Income

by: Kaiser Ng

In today's internet marketing arena, leveraging is arguably one of the best internet marketing trends you can use to multiple your online revenue. This article will show you how you can achieve your goals in a far shorter period by leveraging on others.

So why is leveraging one of the best internet marketing trends used by internet marketers today? That is because results have shown that most unsuccessful internet marketers apply the results-by-volume approach - which means if they have 24 hours in a day, they spend 24 hours working on their online business, drawing traffic, creating products, designing their websites in order to maximize their results.

Fellow internet marketers, do not be like them.

The irony is, the reason why most of us go into internet marketing is because we want time and money freedom. But by using the results by volume approach, we end up working much more than our 9-5 jobs! Luckily, the emergence of a very cool internet marketing trend - leveraging has made the lives of internet marketers much easier. Here's some ways you can apply leveraging systems to your internet business:

1) Outsource Writing
As we all know, writing articles, blog posts and creating products can be very time consuming. To tackle this, we can outsource our work to freelancers - college students, work from home moms, your younger brother for a cheaper price than professional writers. Elance.com is a great place to look for freelance hiring.

2) Affiliate Promotion
If we have a list of 1000 people, why not get other internet marketers with their own huge lists to promote your product as well? So instead of selling to just a 1000 people, we can leverage on others to reach a target of 10,000, 50,000 or even 100,000.

3) JV Partners
When planning a product launch, it is important to get JV partners (joint venture partners) to help you promote. Due to the arranged agreement of profit sharing, they are more likely to work harder to promote your launch, thus ensuring better results.

4) PLR Products
Are you lost for ideas and struggling with lack of time? PLR products, or private label rights products are the best solution. You can obtain high quality PLR products from PLR sellers and then edit the contents, rebrand yourself as the author and repackage it for your own launches.

5)Viral Marketing
One of the hottest internet marketing trends today, viral marketing is one of the best ways to spread the news about your business. With the emergence of social media websites such as Facebook, Twitter and even Youtube, by going viral your business has the potential to spread to a large market in a short time.

In summary, this article has touched on various internet marketing trends which you can use to leverage your business and save you tons of time and money. By using these techniques, you can achieve much more in a day compared to the results-by-volume approach. With more and more internet marketing trends emerging everyday, it is good to stay on top of the trends to find more ways you can leverage your time in your business.

Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don't waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends at IMPatterns.com!

Collecting Your Thoughts When Stuck On A Project

Regardless of whether you are working on a project for work or just for fun, it can be very easy to end up getting "stuck." And when many people get stuck, they end up pushing so hard to get past this point that they just get more and more frustrated. Rather than "pushing" - regardless of whether the project you are stuck on is a work project, a creative project, or just something for fun - you will be better off easing yourself out of the rut. And when it comes to easing out of the rut, the best way to do so is often to simply collect your thoughts.

Different people tend to collect their thoughts well in different manners, so it is important that you find the best way for you. For instance, if you are working on a project team some people find that brainstorming helps them get out of a rut. If you find that brainstorming is a good approach for you, check with your project team to make sure it is also a good approach for them. If it is, you will be able to push out of a rut with the help of the rest of your project team, and you will be able to help them when they end up in a rut as well.

Other people find that they are able to collect their thoughts best when they simply go out for a little walk. These people find that they can sort through their ideas and organize their thoughts when they are able to get outside for a bit or simply get away from their desk. They are then ready to attack the project again with a whole new perspective by the time they return to their desk.

And as strange as it might seem, simply not thinking about the problem at all tends to be one of the best ways for people to get themselves out of a rut. Many people find that the breakthrough just seems to come of its own accord the moment they stop thinking about the project and force themselves to move onto other things.

There is nothing wrong with getting stuck on a project - after all, it happens to everyone; the main thing is not whether you get stuck, but is knowing the best way for you to get unstuck!

Using Groupon To Grow Your Business

It seems like Groupon is everywhere nowadays – with people always talking about it, with ads for Groupon always showing up online, and with many of your favorite restaurants or shopping stops offering great deals through Groupon – and if you own a small business of your own, you might have started wondering how you can use Groupon yourself. The process for signing up for and running a deal through Groupon is really a very easy, but setting up your deal in such a way that it is successful is a bit more complicated, so make sure you read this guide to help you get started!

Some people make the mistake when running a deal through Groupon of offering people something that is a “throwaway item,” but realize that it is extremely important to offer something that people actually want; even if you only break even through the Groupon deal you are offering, this is still advantageous, as you will be bringing in new customers – many of whom will keep coming back!

You should also be fully aware of what day the Groupon deal is going up on the Groupon website, as there will be many people who want to call with questions; be prepared to spend the day by the phone the first couple days that the ad is up so that you can answer any questions that come in and can keep the purchases rolling!

And if you have other deals in place as well when customers start coming in to use their Groupon coupon, it will go a long way in securing these new customers as regular customers; come up with some deals that will appeal to customers, and advertise them in your store, as this will stick in people's heads and make them much more likely to continue coming back so they can keep getting “great deals” from you!

How To Target Buyers On Your Website

When you are running a website, one of the best ways to ensure that you are making money is to target people who are looking to purchase a product, instead of targeting people who are simply trying to gather as much information as they can about a product - and because of the great number of people who use the Internet primarily for research, this is an important distinction to be able to make and understand!

The first thing you need to realize about targeting buyers is that there are certain words buyers are likely to use, that researchers are not as likely to use - for instance, such words as "purchase" or "great deals" or "places to buy" will typically signify buyers - and when you focus on incorporating these keywords into the content of your site, you will increase the chances of making sales through the traffic you generate, instead of simply having traffic!

Of course, throwing a bunch of keywords together and expecting that this will get the job done will not work, as you will have to have actual content on your site, but one mistake a lot of people make is that they drag the content out for far too long before they get to the point, and this causes people to leave their site and head elsewhere; in order to maximize your conversion rate, you will want to make sure you are packing your website with keyword-rich content that is succinct and to the point.

And of course, you will have to make it easy for visitors to make purchases if you want to make sales through your site; if you are working as an affiliate, make sure the site you are working with is one that your visitors will be familiar with, and from which it will be easy for your visitors to make purchases, and if you are selling products of your own on your site, make sure your checkout process is streamlined and optimized!

As you keep these tips in mind while setting up and running your site, you will be in better position to make sales, and to make the most of this website into which you are pouring your time!

How To Find A Job: Quickly!

Sometimes when you are looking for a job, you will be keeping your eyes open for "the right job" - a job that you hope to stay in for years and years - but there will also be less-fortunate times when you simply need to find a job, and find one quickly; regardless of the circumstances that cause you to arrive at this point, it will be important to know how to find a job quickly when this situation arises; here are some tips to help you find a job without delay!

A resume is the first thing you are going to want, and even if you are applying to places that do not require a resume, you will set yourself apart from others applying for a job if you take the time to make sure you have a clean, clear, professional resume that you can give them.

It will also be important that you submit your resume correctly, and while there is no "wrong way" to submit a resume, there is certainly a "right way; instead of simply going into a place of business and handing your resume to the person who greets you, ask to speak to a manager, as this will only take a few extra minutes to do, and it will enable the manager to put a face to the name when they shuffle through the resumes.

And realize that a lot of people go months without finding a job, and they wonder why they are unable to find something - but they neglect to realize that they are only approaching a few places each week; it only takes a few minutes to submit a resume for a job, so once you have your resume ready to go, you should make sure you are submitting it to at least ten places every single day, doing everything you can to get yourself out there.

And of course, when it comes time to interview, make sure you are dressing in a sharp, professional manner - regardless of what the job is for - and you should make sure you are practiced in the sorts of questions you might be asked, which will enable you to answer them in a proper and impressive manner.

You can continue keeping your eyes open for that "dream job" - even continuing to look for it while you are working this new job - but it is always better to get hired quickly and have a job until that dream job finally comes along!

Tips For Keeping Visitors On Your Website

If you are running a website, regardless of whether you have this website in order to promote your small business, or in order to try to make money through search engine marketing, there is a good chance that you will be putting a fair amount of emphasis on getting people to your site - using search engine optimization and other creative efforts in order to do so - but another thing that will be important to realize is the fact that just because people show up on your site does not necessarily mean they will stay!
Design: Even though this makes very little sense when considering the fact that people did not come to your site for the design, but instead came because they input a search in a search engine and your site showed up, this is still the first thing most visitors will notice; the design of your site does not have to be perfect, but if you do a poor job with your design - to where it bothers visitors - they are likely to leave right away!

Relevance: As long as your design has not caused your visitors to immediately disappear, the next thing they are likely to pay attention to is exactly how relevant the content is to the search they showed up because of; this means that it will be important for you to know what your primary keywords are on each page, as this will enable you to make sure your content will be relevant to the searches that bring people to you.
Quality: And of course, a good design and relevant content will not be able to rescue content that is of a low level of quality - so work hard to keep your focus on this final aspect of your site in order to keep people around, and to make money in the long run!
As you build your website, in addition to your efforts to bring traffic your way, make sure you are paying attention to these important elements, and in the long run, you will achieve the success you desire!

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Does It Matter Who I Exchange Reciprocal Links With On My Website?

When you are conducting some search engine optimization on your website, you will probably be looking for different ways by which you can take advantage of the manner in which search engines work - and once you understand that backlinks (that is, links from another site that point users to your site) are among the most important elements of SEO, this may lead you to start doing some reciprocal links - where you link to another site in exchange for a link back to you - but while this can be a beneficial SEO trick, it can also hurt your website if you do not do it right!

Know who is linking to you: If you have a website that ranks well, and you are exchanging a reciprocal link with a site that is brand new, or that does not rank well at all, you will still be helping them, but they will not be helping you at all; furthermore, you will not receive any help through a reciprocal link if you are exchanging links with a site that is deemed by search engines to be irrelevant to yours.

Know who you are linking to: While links from a poorly-ranked site will not hurt your search engine ranking, you should know that it is possible to hurt your search engine ranking by linking to "unsavory" sites; if a website has lots of spam on it, or if it is overflowing with pop-up ads, or if the content on the site is offensive, linking to this site will actually hurt your standing with search engines rather than helping you!

Pay attention to anchor text: The anchor text (that is, the text that this "partner website" is turning into a link) will also make a difference in whether or not the reciprocal link helps; the best way to reciprocate links is to tell the other person what you want the anchor text to say, as this will allow you to make sure that the anchor text contains keywords that are relevant to the page being linked to, which will cause the link to have more weight with search engines.

SEO can be a complicated game to get into, but once you begin to understand the little things such as this, you will be in much better shape to boost your placement on search engine rankings pages!

Tips For Managing Upset Customers

One of the biggest keys to success in your business will be making sure that you know how to manage customers who are upset, or who have a complaint about the way they have been handled by you, your employees, or your company.

When an upset customer has a legitimate complaint, they can ruin a lot of business for you if they share their complaints with others, but when you are able to fix a situation with an upset customer, they will often be so impressed with the way you handled things that they will end up sending more customers your way!

Regardless of whether you feel their complaint is legitimate or not, the first thing you need to do is to acknowledge the problem; when you acknowledge that their complaint and convey that you understand the complaint, you will be on the right path to making the situation better.

Secondly, you should start taking steps to resolve the problem - but the mistake that many people make when trying to resolve a problem with a customer is that they allow the customer to dictate the terms of the resolution. It can be difficult to maintain the balance between keeping the power in your hands and still being helpful, but this is an importance balance to maintain - otherwise, you may end up with a customer who is not satisfied no matter what you do.

Finally, it is important for you to recognize the fact that some customers actually will not be satisfied no matter what you do; these are the customers who tend to complain with every company they deal with, and the best way to deal with such customers is to do the best you can and then send them on their way!

Managing upset customers is not always easy, but it is one of the most important aspects of keeping your business in good shape - and when you can start to do this effectively, you will maximize the positive news that customers spread about your company.

Tips For Making Money By Shopping At Garage Sales

When you start to keep your eyes open for opportunities to make money, you begin to realize that these opportunities exist in great abundance. And selling used items online is certainly at the top of the list when it comes to big, easy, profitable ways to make a bit of extra money. And while you might not have piles of useful used items laying around your own house, you can usually find great stuff for sale by others! As you start to frequent the garage sales and yard sales in your city or town, you will find that lots of items that would be great for eBay are being sold for "get rid of it" prices.

When it comes to shopping at garage sales to make some extra money, the first key is to start with a small-scale operation. Your eBay seller rating is important, so if you start out selling a lot of little items, you will be able to build a solid eBay seller rating early on. The optimal goal would be to make only a single, small investment in "product," and to let this investment pay itself back, after which you can use the money to continue buying new items. Start with about $50, buying lots of smaller items; you can double or triple this money, pay your investment back to yourself, and then use only this money for your garage sale shopping from that point forward!

After you have established your seller rating and begun to pile up a little reservoir of money, you should start to look for some items you can sell for a higher price. But remember, just because you think something will sell for good money does not necessarily mean it will; you need to do your research first. Instead of being reactive in your garage sale shopping, learn to be proactive, knowing what you are looking for even before you head out there.

Finding items that others want and making these items available for auction is really all there is to making money on eBay. And once your eye becomes practiced at spotting items that other people will want, you can start to seriously grow that small investment!

Bringing New Customers To Your Business

If you want your business to stay alive, the most important thing for you to realize is that 90 percent of your business is likely to come from ten percent of your customers, and because of this, you will want to do everything you can to show your current customers that you care about them and are loyal to them, as this will keep them around for the long run - but if keeping your current customers is the most important thing to keeping your business alive, the next most important thing is that you know how to bring new customers your way as well.

One of the best ways to bring new customers your way is to offer deals that will get these customers in the store; when you offer a great deal - running some sort of promotion for a few days or a week - you will get a lot of new people milling about in your store, and even though not all of them will become long-term customers, many of them will!

The way you go about advertising will also be a big part of attracting new customers your way; when you advertise, the biggest thing of all will be that you get the name of your business in the heads of potential customers, as planting your name in their head will make it that much more likely in the long run that they will turn to you when they need whatever it is that you are selling or providing!

And in the same vein as "keeping your current customers happy," you should realize that the greatest advertisement of all is word of mouth; when you keep your current crop of customers happy, they are far more likely to say good things about your company to everyone they know - and these people to whom they talk about your company will naturally be that much more likely to visit you down the road.

When it comes to attracting new customers to your business, there is no perfect formula, but when you follow these tips, you will be on the right path - which will place you on the right path for continued success!

Starting Out In Internet Marketing - The Basics

by: Mark Johnson

The most important aspect before you start out in internet marketing is to research the market place. This would include gathering information about your future competitors, the products they are selling or promoting, how they sell and promote and how effective are they. The biggest mistake that a lot of people make is to jump straight in and go down the affiliate marketing route. Most people will just try and post affiliate links on a variety of social media networking sites hoping that they will get a sale. Do not do this, it will not work.

Personal branding is key to your success in internet marketing. People do business with people and people do business with people that understand. So, first of all build a strong brand around the most important part of your business which is you! It does not really matter what you are selling or promoting, the fact is that people will not buy from you unless they trust you. The real value is in the brand and that value is you.

So, after you have found the right products to sell or promote you need to build a personally branded web site which will have personal information about you and the product or service you are promoting. Once you have done this you will find that it will be a lot easier to promote your personal web site or web sites instead of just promoting the product.

After setting up your personal bio sites and lead capture pages, you now need to think of how you can effectively drive traffic to these sites. Without traffic you will not generate any sales, so it is extremely important to use several methods available to you. These will include article marketing, video marketing and social networking.

Article marketing is extremely effective. There are numerous article writing portals available on the internet that you can join for free. As soon as you have written a quality article you can then post these articles and include back links to your web sites. With a few rich keywords you will be able to drive laser targeted traffic to your web site or lead capture pages. The more back links you get will increase your page ranking on all the major search engines and more traffic generated will undoubtedly increase sales.

Video marketing is becoming more and more dominant in advertising your business or product. The days of the long sales letter are nearly over, so marketing yourself effectively by this medium is very important. The videos you produce do not need to be a work of art or particularly very long. A short three to five minute presentation to get the message across to your audience is ample. Once you have produced the video content, these can then be submitted to video hosting web sites where you can again include back links in your member profile.

Social networking is growing at an incredible pace. The top social networking site now has over 400 million members. Believe it or not, you can generate an amazing amount of traffic using these sites and it is fun too. You can include back links to your sites in your member profile.

It all sounds too easy, but these are fundamental basics for starting out in Internet Marketing.

Mark Johnson, Internet Marketer, Business Coach and Wealth Guru.
"Empowering You For Online Success"
http://wealthcache.co.uk

Copywrite Mark Johnson 2010

Tips For Gaining The Respect Of Your Employees

It is easy to look at everything on paper when you are running a business - determining all the things you need to do in order to achieve success in a theoretical sense - but this approach can lead to a sort of nearsightedness that causes the business itself to fail (even though everything "on paper" looks right), and one of the main reasons that this can end up being the case is because looking at things on paper can cause you to forget about the people involved; if you want to achieve success with your business, it will be absolutely vital that you understand how to first gain the respect of your employees.

One mistake that a lot of small business owners make is that they try to be friends with their employees, assuming that if they joke around with them and are friendly, these employees will work hard out of a relative sense of duty, but this rarely ends up being a successful approach; if you want your employees to respect you, you will need to start out by establishing authority, even when this is difficult to do.

After you have begun to establish authority - setting yourself up as the "boss," and making it clear that work comes first - you can move onto the next step of being friendly with your employees, even being willing to joke around and have fun with them; at the same time, however, you will need to realize that there is a certain point of "true friendship" that you may never be able to achieve with your employees, as you will need to keep a certain measure of space between them and you in order to maintain a sense of "respect."

And of course, observing the proverbial "golden rule" of 'doing unto others as you would have them do unto you' will be important; at all times, treat your employees with respect - never viewing them as a means to an end, but rather, viewing them (and treating them) as valuable assets - and they will return this attitude to you.

There is plenty more that goes into the success of a business than just what is seen on paper - and when you learn to gain the respect of your employees, you will be one step nearer to this success.

Gaining The Respect Of Your Employees

It is easy to look at everything on paper when you are running a business - determining all the things you need to do in order to achieve success in this theoretical sense - but one thing this approach can lead to is a sort of nearsightedness that causes the business itself to fail (even though everything "on paper" looks right), and one of the main reasons that this can end up being the case is because looking at things on paper can cause you to forget about the people involved; if you want to achieve success with your business, it will be absolutely vital that you understand how to first gain the respect of your employees.

One mistake a lot of small business owners make is that they want to be friends with their employees, imagining that if they joke around with them and are friendly with them, these employees will work hard out of a relative sense of duty, but this rarely ends up being a successful approach; if you want your employees to respect you, you will need to start out by establishing authority, even when this is difficult to do.

After you have begun to establish authority - setting yourself up as the "boss," and making it clear that work comes first - you can move onto the next step of being friendly with your employees, even being willing to joke around and have fun with them; at the same time, however, you will need to realize that there is a certain point of "true friendship" that you may never be able to achieve with your employees, as you will need to keep a certain measure of space between them and you in order to maintain a sense of "respect."

And of course, you will want to observe the proverbial "golden rule" of 'doing unto others as you would have them do unto you'; treat your employees with respect at all times - never viewing them as a means to an end, but rather, viewing them (and treating them) as valuable assets - and they will return this attitude to you.

There is plenty more that goes into the success of a business than just what is seen on paper - and when you learn to gain the respect of your employees, you will be one step nearer to this success.

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Tips For Hiring People Who You Will Enjoy Being Around

You will probably end up spending very little time around anyone you end up hiring after they start working for the company if you are in charge of hiring for a large business or corporation, but if - on the other hand - you own a small business and are looking to hire a new employee or two, you will probably end up spending a great deal of time around whoever it is that you hire. While you are probably not going to be looking for "new friends" through the interview process, it is always nice (considering the amount of time you will end up spending around the person you hire!) to hire someone who will not only do a great job for you, but who will be enjoyable to be around all the time as well.

When you are hoping to hire someone you will enjoy being around, the first step of the hiring process is the same as the hiring process any other time - narrowing down the applications to those you feel are most qualified; when you do this first, you will ensure that anyone you interview is (on paper, at least!) fully qualified for and capable of the duties required by the position itself.

When conducting the actual interview with each of these prospective employees, you will of course be asking the regular questions you would ask to assess who would be best for the job, but in addition to this, you should also try to be personable with each person you are interviewing; when you do this, you will be able to get a much better feel for who will be personable and easy to be around in return.

And once this new hire has started working for you - even if you felt in the interview that they were someone you would thoroughly enjoy being around - you may end up finding that you really do not enjoy being around this person at all; if this is the case, do not worry, however, as you will at least know that you hired someone who will do an excellent job, and that is by far the most important thing!

Tips For Keeping Conversations Short

People often say that time is money, and even if you disagree with this, you certainly feel that time is important. Regardless of whether someone believes time to be money or leisure or fun, one thing remains constant: time is important. And even though figuring out "how to keep conversations short" might seem like a funny thing to look at, it is also apparent to most people that there are some conversations they would rather end quickly. Regardless of whether these conversations end up occurring with a neighbor, a coworker, or a stranger, you will find that you have more time if you learn how to keep these conversations short.

Be polite: The best thing you can do, when aiming to end a conversation quickly, is to summon every ounce of politeness you can muster. If you try to end a conversation in a rude or abrupt manner, you may actually end up finding that the conversation drags on even longer! On the other hand, your counterpart will leave the conversation feeling fulfilled if you are polite and friendly throughout - which makes it much easier to end the conversation.

Recognize what people want to talk about: Even though conversation is intended to be a back-and-forth exchange between two people, most people truly are most enamored when they are talking about their own self. Turn every question the other person asks back to them if you are trying to keep a conversation short, as they will feel all right exiting the conversation as soon as they have told you all the things they want to tell you.

Know how to graciously finish: The toughest part of keeping conversations short is often the closing, as people try to make excuses that usually sound like exactly that: excuses. Instead, you should always end the conversation in the same, short, simple way: tell the person that you enjoyed talking with them, and say that you look forward to catching up with them again in the future.

If you follow these tips, you will not only be able to keep conversations short when you need to, but you will also do so in a manner that leaves your counterpart feeling fulfilled!

Tips For Using Press Releases To Help You Grow Your Business

One of your keys to success when you have a business will be figuring out the things you can do to gain an edge over your competition - and of course, one of the best ways to do this is to engage in promotional efforts your competition is failing to engage in; many people think of press releases as something that all businesses do, but the truth is, many businesses neglect this form of promotion these days, which makes it a great opportunity for you!

The first thing that will be important for you to realize is that a press release helps you to get the word out there about your business, without it seeming like you are "selling" something to those who are reading the press release - and there is really no limit when it comes to the frequency with which you can use press releases to keep your business at the front of people's minds.

In order for you to successfully promote your business without making it seem like you are trying to "sell" something, it will be necessary for you to write your press release in third person, and that you are taking a "neutral, but positive" approach in talking about the business and the topic at hand; in this way, you will engage the reader, while still remaining "neutral."

Finally, after you have written it, you will need to know what to do with a press release; the main reason so many people fail to take advantage of press releases these days is the simple fact that press releases used to be primarily circulated through radio and print media, neither of which are as lucrative as they used to be - but nowadays, press releases can be circulated online by simply submitting your press release to a press release database, which will give your press release a broad reach!

Spend some time learning some of the keys to writing good press releases - then start writing good press releases, and start growing your business as a result!

Why You Should Take An Internet Marketing Class

by: Suzanne E Morrison

Have you ever taken an Internet marketing class? Many Internet marketers have not. A case can be made for everyone attempting to make money on the Internet to taking this type of class. Here are a few of the benefits taking an Internet marketing class can provide.

1. You need it. No one is a born Internet marketer. You've probably heard that no one is a born salesman.

The best way to get the experience is not always through trial and error. By taking an Internet marketing class you will avoid making mistakes that have already been made and you will learn quicker.

2. Your pocket book needs it. Many people think it actually cost them more money than they will earn if they take this type of class.

In reality the odds are very good that you will save money just on tips that you learn. If your goal is to develop a profitable online business this is one good way to do that.

3. Your business will grow faster. There are many shortcuts to building an Internet marketing business.

You can learn those thru the school of hard knocks, or you can learn them from a professional who has already been around the block. Taking a class online about how to do Internet marketing the right way is a smart business move if you would like to build a business faster.

4. You can branch into more markets. You may understand some things about Internet marketing. Chances are you do not know everything there is to learn.

It can be helpful to take a class and learn about a specific segment of Internet marketing because there are so many ways to make money online. This will allow you to branch out and become more profitable in multiple ways.

5. Hang out with other Internet marketers. When you do this online, or attend a class in person, it can be fun to hang out with other Internet marketers.

Many times your off line friends and relatives do not really understand Internet marketing. It is much more fun to be around people who are going through the same trials and tribulations that you are. Plus it can be very motivating to be around people who are actually successful and making money online.

These are several tips reasons why you should take an online marketing class. Chances are if you are considering it then you probably need to take one.

There is something to be learned for any type of class you take because no one totally understands everything about online marketing. For this reason find a good Internet marketing class to enroll in and get started as soon as you possibly can.

Suzanne Morrison is on the staff of the Affiliate Power Group where they help people learn affiliate marketing. Check out their free affiliate marketing course. It offers helpful tips on doing affiliate marketing the right way to make money online. http://www.affiliatepowergroup.com

Is A Business Degree The Most Valuable Degree For Me?

If you will be heading off to your first semester of college this upcoming fall - or if you are already in college and are trying to decide what you want to major in - one of the degrees that will probably stand out to you as a 'good, solid choice' is a business degree. After all, 'business' covers so many areas, and even if you do not know what you want to do after college, a business degree has a pretty good ahnce of helping you get there - right?

Actually, as it turns out, as business degree might not be as valuable as it once was - and here is why.

Over the years, Business has grown into the major that students tend to choose when they do not quite know what they would like to do after school, and in addition to there already being lots of people interested in business, this creates a situation where large numbers of students are in every single class. Because the professors who teach these classes teach several classes each week - and because all of these classes have a large number of students - these professors are unlikely to hand out any "writing" assignments that are terribly difficult; which has been proven lately to be a mistake, as companies are looking to hire employees who know how to write!

If you have a genuine interest in business, a business degree can certainly still be valuable - but you should seriously consider pairing your business degree with a degree in another area of study that will require you to do a lot of writing in order to obtain a degree. Even though such majors as English, History, or Philosophy have long been seen as degrees that do not have much practical application in "the real world," the starting income for those who have such degrees is actually higher these days than for those with business degrees - which is certainly something for you to keep in mind!

How to Successfully Grow Your Small Business

It can be very difficult for many people to run their own new small business. The first two years are critical for the survival of any new business. Make sure that you have all the tools you need to succeed, considering this statistic, when you start a new small business. A great new book for small business owners is Small Business for Dummies by Jim Schell and Eric Tyson. If you want to start off your small business successfully reading this book will definitely help you out.

Many of the main issues owners face are dealt with in this book since it is such a comprehensive guide for businesses. Figuring out the costs involved with your business is the best place to start. Not accurately forecasting the costs of running a business will cause many of them to be unsuccessful. Another important topic it covers is what legal issues you could face. Should you incorporate? Should you become a limited liability corporation? This book will help you to decide.

Planning for the future is the next step for a business that is already having initial success. Expansion of your business is a topic Small Business for Dummies helps you with planning. The last thing you want to do is fail because you didn’t accurately plan for your future. Get the word out on your small business by using a comprehensive marketing plan in order to start planning ahead.

Obviously you have a drive and passion to own your own business. Be sure that you have all the information you need to make it a success. Although you are starting small, your business can eventually become something much bigger. You may be holding some original and never heard of ideas for a product or service. Yet if you don’t execute them in the right way, your forte could end up resulting in failure. Don’t take a chance and seek some expert advice from the writers of Small Business for Dummies.

Small Business For Dummies

A Look At Simple SEO Tricks You Can Apply Right Away

When you are running a website and are trying to boost the amount of traffic that is coming your way, you will probably be looking to take advantage of all the great things you can do with search engine optimization - but one issue with applying search engine optimization to a website that is already up and running (and in fact, one thing that can cause people to never end up applying SEO to their website at all!) is the fact that it can sometimes take a little while for the SEO tricks you are applying to make a difference, and because of this, it is valuable to know a few SEO tricks you can apply right away, for quicker results.

One reason many people feel that what they are doing with SEO is not working is because they are not getting enough clicks when people find them on search engines, even when their links are high in search engine rankings; in order to prevent this from being the case for you, make sure you use the titles of your posts in such a way that they will implore people to click on them, as this will help you to get a lot more people to visit your website.

You will also want to start deciding before you add new content what keywords you want to focus on - and then, you will want to apply these keywords as often as possible as you write the article; rather than just putting random content on your site with no strategy behind it, you can do a lot more if you make sure that your content is both focused and rich with keywords.

And if you want to increase traffic on your website, one of the best ways to do so - not just because it will help you to climb higher in search engine rankings, but also because it will generate more traffic on its own - is to get others to link to your site from their websites; this will stir up more people who know that your site exists, and will help you to climb higher in search engine rankings.

Keep all these tips in mind as you work to improve the visibility of your website, and you will soon find that you are achieving a lot more success with your website than you were achieving before!

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Is Google Dying?

If you are getting started for the first time with search engine marketing, or if you have a small business that is fairly new, and you are just setting up your website, one thing you may hear from people is that you should focus on your online efforts on social media because "search" (or, because Google) is dying; this belief is still somewhat quiet, but because of the popularity of social media, this belief has been growing, and in order to understand the facts surrounding this belief, it will be helpful to look at some related statistics.
When it comes to the question of whether or not search is dying, one of the first things you should understand is the number of people who use search on a daily basis; while there are about 65 percent of Internet users who use social media (which is a very high number, to be sure), an average of 92 percent of Internet users use search engines - every single day!
On top of the fact that so many people use search every single day (which, of course, is a number that is so high it is unlikely to increase any more), the number of actual searches conducted on a daily basis continues to grow; last year, the average number of searches conducted each day was an incredible three billion - and this number continues to grow each year!

And if all these things do not do enough to strengthen your resolve in the fundamental importance of search engine optimization, and in the continuing strength of search, one final thing that is interesting to note is that Google's natural growth rate is 18 to 19 percent per year; this is the overall growth Google experiences even without changing anything, improving anything, or coming up with any new innovations - all of which, of course, are things that Google does each year!
The idea that you should sink some of your focus into social media certainly has plenty of merit, as social media is extremely popular online, but you should also realize that search is alive and well - and search engine optimization will be your best bet for online success!

Do I Need An Advanced Degree In Business?

Because the business landscape is so competitive these days - and because there are fewer jobs out there than there used to be - lots of people are discovering that it is nearly necessary to have a degree in order to find a job, but a lot of people are also discovering that they not only need a degree, but they need an advanced degree in order to land the job they want; while an advanced degree can certainly come in handy, however, it will also cost another couple years and several thousand more dollars - and because of this, it will be important that you understand whether an advanced degree is the right choice for you.

You should realize that much of your training for any job will come at the job itself, which means that much of what you learn in college - both in graduate and undergraduate studies - will go out of the window as soon as you get hired; for the most part, your formal studies will give you a foundation of knowledge and information that will help you in your career, and they will give you that all-important degree, but what they will rarely give you is the tools you will need for the job itself.

If you are wanting to someday work as a manager at a large corporation, there is a good chance that the time and money you spend earning an advanced degree will be well worth it, as you will greatly increase your chances of getting one such job.

On the other hand, however, a lot of people continue on in their schooling beyond their undergraduate studies, in spite of the fact that their desire is to one day start a successful business of their own; if you have thought that you want to start your own business after school, you should realize that going further into debt (and spending more time) to earn that graduate degree will probably not help you much at all!

The question of whether or not you need an advanced degree in business cannot be answered with a simple "yes" or "no," as the answer varies from situation to situation; once you figure out what you hope to do after college, you will be better equipped to determine whether you need an advanced degree - and then, you can begin chasing these goals you have!

Making Your Way Online As An Entrepreneur

If you are a small business owner or working in some sort of entrepreneurial capacity, you probably took this step in your career because you wanted to eventually be able to work fewer hours while making more money than you were making before; while this is certainly something any small business owner or entreprenur can attain, however, this tends to end up being the opposite of reality for most entrepreneurs and small business owners - and this is largely because they do not know the steps they need to take in order to dominate online.

The first step you need to take in order to dominate online as an entrepreneur is that you use search engine optimization to dominate search engines; some people simply use SEO as a means to gain a bit of extra exposure on search engine rankings pages, but when you take the time to learn all the ins and outs of SEOs, you can cause your site to gain a top ranking, and to gain tons of new traffic as a result!

In addition to learning the ins and outs of SEO in order to take full advantage of its power, you will want to use social media to get people to swarm to your site; social media is a great way to connect with people you would otherwise never be able to come in contact with - and these connections can often lead to a great boost in profits for you.

And finally, you should understand that your website will not be much good to you - unless you have this site optimized for sales; do not be shy to make it obvious that your site is in place in order for sales to be made, as this will enable you to make a lot more sales to the people who come your way!

Realize that small business and your entrepreneurial efforts are games that can certainly be won - and you can be the one to win in these games once you understand how to take the right approach, and when you implement this right approach in your efforts!

The Meaning of SEO in Internet Marketing

by: Terence Nason

If you are by now running an Internet marketing campaign or are pertaining to to go aboard on an Internet marketing campaign, one notion you cannot afford to hold back on is search engine optimization (SEO).

SEO is one of the mainly accepted buzz expression in Internet marketing but sadly most Internet marketers simply do not know enough about SEO to build this approach work for them.

Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired effect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services.

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms.

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings.

It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic.

However, if your website doesn't make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings.

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry.

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines.

However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website.

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords.

If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.


To Your Success,

Terence D Nason
CEO and Founder of 1StopMoney4U.com
Author of SEO Simply Laid Down and How To Set Your Mind Free
http://www.1stopmoney4u.com

Terence D Nason
CEO and Founder of 1StopMoney4U.com
Author of SEO Simply Laid Down and How To Set Your Mind Free
http://www.1stopmoney4u.com

Tips For Using Twitter To Increase Your Business Presence

Twitter is seemingly everywhere these days - in the news, on the Internet, and even in casual conversation; furthermore, it seems that we hear whispers of all the ways Twitter can help us improve our business, but many of us - as hard as we try - cannot quite comprehend how using Twitter will help us grow our business. Of course, it's not as though the concept of Twitter is especially difficult to grasp - after all, it's nothing more than short messages of 140 characters or less (a lot like a facebook status update, but with fewer characters), but the problem is more that it is difficult to understand the right way to use Twitter in order to make it a good tool for business.

When you are attempting to use Twitter in order to promote your business, one of the big mistakes you will want to avoid is using this tool strictly to promote your business; while this seems like it would be the natural thing to do (after all, if you're there to promote your business, you might as well do so), it can actually be extremely counter-productive, as most regular users of Twitter use the site as an escape from the drudgery of their workday responsibilities - and one of the things they are least likely to do is follow a company whose tweets contain nothing but business-specific information on products and tools and other business-related things!

Instead, you should aim to also mix in items that will entertain or cause enjoyment for your followers - for instance, tweeting trivia questions about your business, or profiling a specific employee, and (with permission, of course) tweeting trivia information about them - and you can even consider using Twitter to give products away for free to your followers.

The Importance of Customer Loyalty to Your Business

The true strength of any successful business is customer loyalty and any business owner will attest to this. Benefits that emerge from customer loyalty are endless and will effectively determine a businesses success. Many people then ask how they can increase this loyalty. There isn't one answer, but rather a combination of different methods that can help build customer loyalty. Many of these facets an how to employ them are included in a book released by the Harvard Business Review which details their importance.

Harvard Business Review on Increasing Customer Loyalty.

Making sure your customers are coming back and bringing new customers with them is the main ideas behind customer loyalty. Executing this ideas is not simple even though the idea itself is. To start on the path towards this kind of success make sure that your employees enjoy their jobs. Employees who are happy will be much more willing to spread this pleasure on to your customers. Your customers will then get the feeling that something good is happening at your business.

Turning negative situations that arise into positive ones is another step to take. It is a skill that is rather easy to learn, but training your employees will definitely be necessary. When a customer has a problem there is tremendous opportunity to deepen the relationship. Start by exceeding the customer's expectations for a solution, never say no to them right away, and make sure that they know an exception is being made specifically for them. Customers who emerge from this situation satisfied will refer in addition to remaining loyal.

The Harvard Business Review has done extensive research and has found that there are certain steps that can be taken to increase customer loyalty. There is much more detail on the subject available in the book beyond the details listed here. Many of their suggestions are based on customer service, but customer loyalty is rooted in other arenas as well. You are able to come up with a comprehensive customer loyalty plan by reviewing all these topics.

Tips For Running A Company From Your Home

If you have ever dreamed of working from home, and of owning your own small business, the internet makes this a serious possibility. But while some people succeed in their efforts to do this, scores of people fail at the same time! If you have a dream of running a small business out of your own home, here are a few things that you will want to keep in mind as you get started.

1) What: Asking yourself what you will sell or provide is the first step to running a successful business from your home, as it will help you gain your identity. A lot of people make the mistake of trying to do too much at the beginning. A better approach is to start out in a specialized area, making sure you do a great job selling or providing one thing; as you become more successful, you can begin to expand. You will also enable customers to have a concrete understanding of what you provide or sell when you yourself have a concrete understanding of what you provide or sell.

2) Where: This is a big one that is often overlooked, as people think the internet means they can operate everywhere! But when you get started with your own business, remember that there are restrictions on how much you can do alone, and there might even be restrictions on how far you can stretch yourself, depending on what you are selling or providing. Take the time to understand exactly where you want to operate early on, before you ever get started; in this way, you will be able to gain traction.

3) How: How is "make or break" item, as lots of people fall short by having no clue how they will operate. If someone does not know how their operation will be run, they will fail, even if they have a great product or idea. You need to make sure you know these two "How"s even before you get started: A) How will I get the word out there, and B) How will my operation be run?

Running a business out of your home can be a dream come true; but in order for this dream to come true, you have to make sure you know the What, Where, and How!

Make Money Online - How To Internet Marketing - Part 1

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Health Benefits of Flax Seed Oil

There is a lot of push for people to eat more omega fatty acids. You can eat fish and take fish oil pills, but another option is looking at flax seed. Flax seeds create an oil known as flax seed / linseed oil. Linseed has been used for paints, furniture polish, and even linoleum flooring, but we are starting to notice the health benefits.

Though flax can be used in similar fashion as grains, but flax is technically not a grain. It can be ground into flour or left whole to create a whole grain bread. The great thing about flax seeds is they can be kept for months and keep their nutritional integrity. Ground flax is really only good for a short amount of time because the oils in the seed can go rancid quickly. So having a grain mill and making your own flour may be the best option for optimal nutrition.

Flax has a high protein compared to wheat and is higher in omega 3 fatty acid. Omega fatty acids are incredibly important for our body. It is believe that omega 3 helps to fight against cancer, help to protect our hearts, and overall aiding of our health. The Healing Power Of Flax is a great read for learning more about the health benefits of flax. This book makes some strong cases for the flax seed health benefits.

If you don't wish to have your own grain mill but want to have flax seed in the house you can find plenty of flax seed supplements for purchase.

You can also find pre ground flax seed, but you will need to store this in a refrigerator to keep the oils from going rancid.

My Top 5 Internet Marketing Tips

by: Jeff Schuman

I have a pretty good idea now what works based on my eight years of doing Internet marketing. There are many ways to develop an online business and advertise online, but here are my top 5 marketing tips based on my own proven success record.

1. Build your email list. It is interesting that that was the focus of my efforts when I started back in 2002. This is still solid advice today.

A mailing list you develop relationships with really can pay you back many times over. Think of it as an asset that will always be there for you even if other parts of your Internet business are not.

2. Use article marketing. There are so many things you can do with an article, but using it as a traffic source from article directories continues to work.

Online business owners will find your article and publish it on their blog or ezine. If you have a good title people read your articles which can lead to more traffic for you.

Search engines will also pick up articles from article directories. They will rank those based on the quality of the information and the use of keyword phrases they want for their searchers

3. Blog and social bookmark. Consistently adding content to a blog is an excellent source of marketing for your business.

Bookmarking your articles into social directories using a service such as Only Wire really makes a difference in terms of how search engines spider your site.

4. Focus on 1 or 2 keyword phrases. You should build a targeted keyword list to use in all for all of your online promotions. Your keyword list can be used to build webpages around those targeted phrases.

However, you are best to focus on a couple of your primary keyword phrases in your marketing efforts. Hyperlink those keyword phrases over and over in the resource box of your articles and you can quickly climb up the search engine depending on how competitive the phrase is.

Be realistic in the phrases that you target. Choosing long tail keyword phrases will help you rank more quickly. However a competitive phrase can be worth the effort in terms of long term traffic once you have made it to page 1 of Google for that phrase.

5. Automate and outsource. The only way to develop a full-time Internet business is to get more work done.

Automate as much of your online marketing efforts as you possibly can. Outsource what you don't have time to do or do not like to do.

These are five of my best Internet marketing tips. These are based on what is working for me and for other Internet marketers as well.

Jeff Schuman invites you to visit his make money at home website for free JV With Jeff training, blog marketing, and starting your own make money online business. Visit it now to find one real way you can finally make money online!

http://www.Team-Schuman.com

Completing A Long-Term Project More Easily By Tracking Your Progress

Regardless of whether you are a high school student, a college student, or a full-time employee at a desk job, one of the most difficult things can be working on a long-term project that requires a lot of work, as being unable to see your progress on a project can make it a lot more difficult to complete it. It can feel like a project is never going to end when you are working on it over an extended period; one way to counteract this feeling is by keeping track of your progress as you make your way through a project.

Setting up a step-by-step process of how you plan to approach a project is the first step you need to take in tracking your progress throughout a project; this will give you a framework from which you can work, figuring out how much work you need to do at each point in time.

You can fill in notes regarding your work on each section of the project as you begin to make your way through it; not only will these notes help you see how far along in the project you have come, but they will also give you a detailed breakdown of how much work you have done.

As you complete each section of the project, you can "mark it off your list," which will allow you see how many sections you started out with and how many you still have left to complete.

Discipline will, of course, be an important aspect of the project when it comes to a long-term project, as you can come up with all the "plans" and "charts" you want, but this will mean nothing if you are not maintaining discipline to work on the project as time passes. As long as you are able to focus on a long-term project from an early point - keeping track of your progress as you make your way through it - you should be able to avoid stress while completing any project in a timely manner!

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