Friday, January 03, 2014
Keep Home Court Through Relationship Building
Establishing your business presence in your immediate surrounding area is very important. The best area for your business to pick up the easy sales should be in the community surrounding although it can be easier said than done. If you want to solidify the territory around your business and keep others out there are effective methods to use. The best one is to have constant personal contact with both current and potential customers to build relationships. Effective businesses are great at building and sustaining relationships. If you want your current customers to stay loyal to you keep in constant contact with them. Get in front of your local current customers in person as often as you possibly can and make it a habitual process. Your customers will feel like they are dealing with a person instead of a business and will develop a bond with you on that level. Competitors will have little chance at stealing these clients since your will have a personal connection with them. Potential customers are a whole different animal. Many people feel like if these customers already told you 'no' that they aren't worth your time. However all it takes is one bad experience for them to look for a new provider. You should be the first person that they call when they need to make the switch to a new provider. So the first time that they have a major issue you will be on speed dial since you have been in touch with them this entire time. In order to get the most business out of your local area, be sure to establish the best relationships possible. People often mistake the word 'no' for 'never' instead of what it really means; 'not now'. You need to use this method if you ever hope to be distanced from others in your field. Every one in the neighborhood will praise you as a great business to deal with if you are always in front of them offering your help.