Sunday, December 29, 2013
Tips For Running Contests To Promote Your Business
Getting the name of your business out there so that it becomes familiar to people is one of the greatest struggles a small business owner faces. Of course, one of the best ways to get your name out there is to devise strategies for other people to get your name out there for you. And one of the best ways to get others to spread the word for you is by running contests. If you can run a contest in which the participants are encouraged to spread the word about the contest itself, it becomes a whole lot like you are delegating the task of advertising to these contestants, as they will end up doing a lot more work than you could do on your own. But you need to understand what will entice people to participate and spread the word before you can actually structure the contest in such a way that people are enticed by it! When it comes to getting people to participate in a contest and to spread the word about it, the biggest thing is offering the winner of the contest something that people will actually want! If you run a pizza parlor, you cannot just have "a free pizza" as the reward for a big contest. Stretch yourself and branch out a bit, as people will go to greater lengths to win a prize the bigger the prize is. The money you put into the prize is not money out of your pocket, but is actually the same as advertising money. Make sure that the contest is structured in such a way that it is easy to participate in as well, as people are more likely to participate in something that is easy. And the next step you should take is this: with this contest that is easy to participate in, the contest should also be structured so that the word about the contest is automatically spread by those who participate. You will prevent yourself from growing if you remain small minded about your small business, and in this way you will put yourself in danger of disappearing. Instead, you should come up with contests that allow others to spread the word for you - branch out as much as you can, and see where this boldness takes you!