Wednesday, August 16, 2006

Survey = Profits

Without a shadow of a doubt, the easiest way to increase the bottom line of your business is to survey your clients.

Now that may be your existing data base or to survey your target market, if you do not know what it is that people want to buy then How in the hell do you know what to sell to them.

This statement seems logical “Ask your clients what they want and then sell it to them”

But time after time people go into business and sell what they make rather than make what they can sell.

It’s mind boggling when you talk to people who have just started a business thinking I have a great idea that everyone will want.

So be it, it might be a good product but a little due diligence will go a long way.

How about doing a little market research first to see if there really is as much demand for your idea that you think there is.

The best part is, now with the Internet you can do market research without breaking the bank.

How many business ideas could you have saved time, money and the frustration of not pursuing, if you did some research to really find out whether or not you were going to make any money in the first place?

There is a software program called: it is free to use and allows you to do exactly what I have been talking about.

Test potential market places or survey your existing client base to find out exactly what they are looking for in your product or service and how you can tap into their mindset and deliver more than they expect.

It’s a win-win for everybody :-)

So check it out

What do you have to lose?

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